Lipstick & Liner · Private Label Lip Gloss

Velvet Matte Lipstick - Creamy & Non-Drying

• MOQ from 6,000 pcs
• Samples 3–7 days
• For lip & beauty brands

Available as private label lip product with custom shade, flavour and tube. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

If you're building a lip range and need a matte bullet that shoppers still want to wear two hours in, this is the SKU to put your name on. It suits brand owners and retail buyers looking for a velvet matte lipstick with real colour payoff and none of the tight, cracked feeling that stops people re-buying a shade. The texture stays creamy on the lip, so the finish reads soft and modern instead of flat.

What's in it

• One velvet matte lipstick, available across multiple shades so you can build a full colour story or a tight capsule.
• A creamy, glide-on texture that doesn't tug during application.
• Moisturising ingredients worked into the base for gentle, skin-friendly wear.
• A lightweight build that carries high colour payoff without extra weight.
• A smooth finish that resists settling into lip lines.
• A vegan, cruelty-free formulation.

Why buyers pick it

Matte is the finish customers ask for most, and the one that generates the most complaints when it feels dry. This formula is built to take that friction out: pigment load sits high, texture stays comfortable, and the colour reads true. On a retail shelf it works as a safe core line; for a brand it becomes the shade people come back for. It's formulated for EU (EC) No 1223/2009 and REACH, and we can prepare documentation for US FDA and MoCRA, GSO 1943/2021, ASEAN and India Cosmetics Rules 2020 depending on where you sell. Third-party reports from SGS, Intertek or CTI are available per batch on request.

Make it yours

Private label starts with the shade card. We match to Pantone within ±2 ΔE, so your reference swatch is the swatch you get back. Take a base from our 500+ mature formulas or brief a new one — development runs 14 days, or 7 on express, with free samples in 3–7 days and two revisions included. Then pick the bullet case: stock shells from 6,000 pieces, or custom components, embossing, silk-screen and electroplating from 12,000. Production takes 45 days standard, 30 express. Lipsticks are low-temperature milled and constant-temperature emulsified, filled in Class 100,000 GMPC cleanrooms, with retained samples kept until six months past shelf life.

Good fit for

• Cosmetics brands adding a matte lipstick hero SKU or rounding out a lip line.
• Retail buyers and supermarket chains sourcing a dependable core matte shade.
• Gift sets and kits that need a lip bullet across several tones.
• Brands selling into the EU, US, Middle East, ASEAN or Russia, where our Data Matrix coding is already live.

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE — sheer to full coverage, shimmer or clear
• Finish and feel: mirror shine, dewy, plumping, matte, colour-changing
• Flavour and scent: mint, fruit, vanilla or fragrance-free
• Tubes: round, square, slanted or click lipstick tubes; wand, squeeze or roller gloss bottles — custom shells from 12,000 pcs
• Free samples (you pay freight) with two free revisions

MOQ & lead times