Lipstick & Liner · Private Label Lip Gloss

Luxurious Glossy Plumping Jelly Lip Balm

• MOQ from 6,000 pcs
• Samples 3–7 days
• For lip & beauty brands

Available as private label lip product with custom shade, flavour and tube. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

If your lip range leans hard on mattes and long-wear liquids, this is the counterweight: a high-shine jelly balm customers reach for daily and buy again. It suits brand owners and retail buyers who want a gloss that photographs well, feels light on the mouth, and sits at an easy price point. Three tones, one simple stick, and plenty of blank space for your own name on the case.

What's in it

• Three wearable tones, each sheer enough to flatter a wide span of skin tones rather than one narrow slice of the market.
• A soft, creamy jelly stick that gives way on contact and lays down an instant mirrored shine.
• High gloss that visually softens fine lines, so lips read fuller at a glance.
• Velvety, weightless application — no drag, no tacky film.
• A fresh finish paired with a glossy hold that lasts, so shine survives coffee and conversation.
• Standard lipstick component, ready for your own case, cap and artwork.

Why buyers pick it

Shiny lips look healthy on camera, which makes this formula do double duty in social content and on an in-store tester stand. The finish carries the story: light bounces across the lip surface, lines blur, and the pout appears fuller without heavy texture. Wearers get a balm-like feel they'll reapply without thinking. For your team, it's a SKU that's straightforward to shoot, simple to demo, and easy to slot beside the mattes you already sell.

Make it yours

We manufacture this balm under your brand, from the stick itself to the outer carton. Colour matching follows Pantone with a difference held within ±2 ΔE, and our lab can fine-tune tone and payoff during a 14-day development window, or 7 days on express. MOQ starts at 6,000 pcs for basic models, rising to 12,000 pcs when you add electroplating, 3D printing, silk-screen or embossing. Samples arrive in 3–7 days, free of charge with freight on your account, and include two free revisions. Production runs 45 days, or 30 on express, out of a factory certified to GMPC, ISO 22716 and BRCGS, with documentation prepared for EU, US, Middle East or ASEAN requirements. Payment is usually 30% deposit with the balance before shipment, by T/T or L/C.

Good fit for

• Colour brands adding a balm-gloss hybrid to a matte-heavy lineup
• Retail buyers opening an entry-price lip section
• Gift sets and multi-tone kits — three shades give you a ready palette
• Private label ranges that need fast samples ahead of a seasonal launch
• Brands distributing in North America, Europe, the Middle East or Southeast Asia

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE — sheer to full coverage, shimmer or clear
• Finish and feel: mirror shine, dewy, plumping, matte, colour-changing
• Flavour and scent: mint, fruit, vanilla or fragrance-free
• Tubes: round, square, slanted or click lipstick tubes; wand, squeeze or roller gloss bottles — custom shells from 12,000 pcs
• Free samples (you pay freight) with two free revisions

MOQ & lead times