Lipstick & Liner · Private Label Lip Gloss

Long-Wearing Lip Liner

• Model EL25020
• MOQ from 6,000 pcs
• Samples 3–7 days
• For lip & beauty brands

Available as private label lip product with custom shade, flavour and tube. Magic Color (Jinhua Magic Color Cosmetic Co., Ltd.) is a color cosmetics OEM/ODM manufacturer in Jinhua, Zhejiang, China, founded in 2008 and supplying beauty brands, retailers and distributors worldwide.

Product details

Lip liner is the step that decides whether a lip look holds. EL25020 is made for brands that want that step done properly: one stroke lays down a clean, deliberate outline, and the colour is designed to stay where you put it. The cream texture glides without dragging, so the edge reads smooth instead of skipped. It's a core SKU that supports a whole lip range rather than sitting quietly beside it — the sort of item that turns a single lipstick launch into a category.

What's in it

• Eight shades, picked to sit alongside the lip colours most ranges already carry
• Smooth cream texture that applies without tugging at delicate lip lines
• A shaped tip for tight, clean contours and fast touch-ups on the go
• Long-wear formula engineered to resist smudging and fading across the day
• Filled and packed in our Jinhua cleanrooms — Class 100,000 GMPC

Why buyers pick it

Liner is an easy add-on at the counter and an easy repurchase online, and it's the product that makes a matching lipstick look intentional instead of approximate. Buyers like it because it's low-ticket and high-visibility: it fills a gap in an assortment without a heavy inventory bet. Eight shades cover the spectrum without turning your line card into a spreadsheet, and "defines and holds" is a story a shopper understands in three seconds.

Make it yours

This is where a liner earns its keep as a private label item. We match shades to your reference swatches by Pantone, with colour difference held inside ±2 ΔE, and we can build from your existing lipstick shades so the liner reads as a true companion. Basic models start at 6,000 pieces; electroplating, embossing, silk-screen, 3D printing or a custom shell move the minimum to 12,000. Formula development takes around 14 days (7 on express), samples land in 3–7 days and are free — you cover freight — with two revisions included. Production runs 45 days standard, 30 express. Formulas are built to EU 1223/2009, REACH and US MoCRA requirements, and our sites hold GMPC and ISO 22716.

Good fit for

• Colour brands adding a liner to an existing lipstick line
• Retail buyers building an entry-price lip category
• Set and gift builders who need one liner to pair with several bullets
• Private label programmes shipping to the EU, US, Middle East or Southeast Asia

Customise it for your brand

• Shade matching to Pantone references within ±2 ΔE — sheer to full coverage, shimmer or clear
• Finish and feel: mirror shine, dewy, plumping, matte, colour-changing
• Flavour and scent: mint, fruit, vanilla or fragrance-free
• Tubes: round, square, slanted or click lipstick tubes; wand, squeeze or roller gloss bottles — custom shells from 12,000 pcs
• Free samples (you pay freight) with two free revisions

MOQ & lead times